Beauty is an important goal in the design of many products. For a designer, it would perhaps be easier to attain this goal, if we were able to define and measure beauty in the same way as, for example, the weight of an object. Indeed, this is just what numerous researchers have tried to do since antiquity until our day, but nobody has yet found a definite relation between the proportions or other properties of an object, and the assessments of its beauty. It thus seems that 'beauty' is no permanent or independent property of objects.
A more secure point of departure for study is the fact that nearly always when observing an object that we would call beautiful, we experience a pleasant sensation. According to this view, the meaning of an assertion such as "This object is beautiful" is really "I like this object".
A more secure point of departure for study is the fact that nearly always when observing an object that we would call beautiful, we experience a pleasant sensation. According to this view, the meaning of an assertion such as "This object is beautiful" is really "I like this object".
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